For Local Businesses

Share a postcard. Own your industry.

Homefolk is a co-op of respected local businesses that share one high-quality postcard — mailed to homes across your Piedmont community. One business per industry. First come, first served.

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Share the cost, keep the reach

Direct mail works — but it's expensive alone. A co-op splits the cost so you reach thousands of local homes for a fraction of going it solo.

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Seen again and again

Regular mailings to the same neighborhoods build recognition and trust. Neighbors see your name repeatedly — not once and forgotten.

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Your industry, locked in

Only one business per industry gets on the card. Claim plumbing, roofing, or dental and your competitors are shut out — first come, first served.

One business per industry, per card · First come, first served.
Front
Featured Business1 business · 4 blocks
Roofing
HVAC
Plumbing
Landscaping2 blocks
Homefolk
Back
Dental
Insurance
Electrical
EDDM RETAILLocal Postal Customer · ECRWSS
Flooring
Painting
Fencing
Coffee · ½
Bakery · ½
Auto Repair2 blocks

Example layout for illustration only. The businesses shown are placeholders — you choose the block size that fits your business and budget.

The Homefolk Card

A 9×12 full-color postcard with 18 ad blocks, mailed through USPS Every Door Direct Mail to neighborhoods across your Piedmont community.

Businesses choose their footprint — a half block, a full block, a double, or the featured anchor. Every advertiser also gets a listing in our online directory, so you're found long after the card arrives.

Ad blocks & placement

Pricing depends on your block size and position on the card. Every spot includes industry exclusivity and an online directory listing. Ask for the current rate card — founding partners lock in charter rates.

One per card

Anchor Spot

Largest block, front & center

  • Premium size & top position
  • Top billing in the online directory
  • Only one in your industry, per card

Double Block

Twice the space, more impact

  • Two ad blocks combined
  • Highlighted online listing
  • Industry exclusivity

Full Block

The standard spot

  • One full ad block
  • Online directory listing
  • Industry exclusivity

Half Block

Great starter size

  • Compact, budget-friendly block
  • Online directory listing
  • Industry exclusivity

Questions, answered

How much does it cost?

It depends on your block size and position on the card. We keep pricing to a quick conversation so we can find the right fit — reach out below and we'll send the current rate card, no pressure.

Who gets the postcard?

Homes across your Piedmont community, chosen by USPS carrier route through Every Door Direct Mail (EDDM). It lands in thousands of local mailboxes with each mailing.

How often does it go out?

A card mails as soon as it's full — once the industry spots are claimed. That keeps every card packed with local businesses and makes your spot first-come, first-served. As Homefolk grows, cards go out more often across the Piedmont.

What does "one business per industry" mean?

Each industry — plumbing, roofing, dental, and so on — is held by a single business per card. Once it's claimed, your competitors can't buy in. It's first come, first served.

What's the commitment?

No big annual contract — you buy space on a card. You're the only business in your industry on that card, and you get first option to keep your spot on the next one before a competitor can claim it. Founding partners lock in charter rates.

Do I get anything online?

Yes — every advertiser gets a listing in the Homefolk online directory at homefolknetwork.com, so neighbors can find you all year, not just the week the card arrives.

🏡 Community First

Your ad helps sponsor local kids.

Homefolk is locally owned, and we put a piece of it back where it matters: every edition helps sponsor a local youth program. Advertise with us and your marketing dollars do double duty — reaching thousands of neighbors and helping keep our kids playing, learning, and growing right here at home.

Claim your industry

Tell us your business and the industry you'd like to own. We'll follow up with the rate card and answer any questions.

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Thanks — you're on the list!

We'll reach out shortly with the rate card and details for your industry.

Prefer email? hello@homefolknetwork.com