For Local Businesses

Share a postcard. Own your industry.

Homefolk is a co-op of respected local businesses that share one high-quality postcard — mailed quarterly to high-income homes across Martinsville & Henry County. One business per industry. First come, first served.

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Share the cost, keep the reach

Direct mail works — but it's expensive alone. A co-op splits the cost so you reach thousands of local homes for a fraction of going it solo.

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Seen again and again

Quarterly mailings to the same high-income homes build recognition and trust. Neighbors see your name repeatedly — not once and forgotten.

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Your industry, locked in

Only one business per industry gets on the card. Claim plumbing, roofing, or dental and your competitors are shut out — first come, first served.

Homefolk
Martinsville Edition · Mailed Quarterly
Anchor Spot — one per card
Plumbing
Your spot?
Roofing
HVAC
Your spot?
Dental
Insurance
Your spot?
Electrical
Your spot?
Auto
Your spot?
Landscaping
Your spot?
One business per industry · First come, first served

The Homefolk Card

A 9×12 full-color postcard with 18 ad blocks, mailed quarterly through USPS Every Door Direct Mail to high-income neighborhoods in Martinsville & Henry County.

Bigger block, better position, more attention — you choose the space that fits your budget. And every advertiser also gets a listing in our online directory, so you're found long after the card arrives.

Ad blocks & placement

Pricing depends on your block size and position on the card. Every spot includes industry exclusivity and an online directory listing. Ask for the current rate card — founding partners lock in charter rates.

One per card

Anchor Spot

Largest block, front & center

  • Premium size & top position
  • Top billing in the online directory
  • Industry exclusivity for the year

Double Block

Twice the space, more impact

  • Two ad blocks combined
  • Highlighted online listing
  • Industry exclusivity

Full Block

The standard spot

  • One full ad block
  • Online directory listing
  • Industry exclusivity

Half Block

Great starter size

  • Compact, budget-friendly block
  • Online directory listing
  • Industry exclusivity

Questions, answered

How much does it cost?

It depends on your block size and position on the card. We keep pricing to a quick conversation so we can find the right fit — reach out below and we'll send the current rate card, no pressure.

Who gets the postcard?

High-income homes across Martinsville & Henry County, chosen by USPS carrier route through Every Door Direct Mail (EDDM). It lands in thousands of local mailboxes each quarter.

How often does it go out?

Quarterly — four mailings a year. Repeated exposure to the same neighborhoods is what makes local advertising stick.

What does "one business per industry" mean?

Each industry — plumbing, roofing, dental, and so on — is held by a single business per card. Once it's claimed, your competitors can't buy in. It's first come, first served.

What's the commitment?

We sell annual packages of all four quarterly mailings. That keeps your presence consistent, holds your industry exclusive for the year, and locks in founding-partner rates.

Do I get anything online?

Yes — every advertiser gets a listing in the Homefolk online directory at homefolknetwork.com, so neighbors can find you all year, not just the week the card arrives.

Claim your industry

Tell us your business and the industry you'd like to own. We'll follow up with the rate card and answer any questions.

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Thanks — you're on the list!

We'll reach out shortly with the rate card and details for your industry.

Prefer email? hello@homefolknetwork.com